Macy’s Unveils On 34th as Part of its Reimagined Brand Portfolio

On 34th, a women’s apparel and accessories brand, designed for women, by women, is the first new brand introduced in the company’s private brand transformation strategy Macy’s introduces its new private brand, On 34th, a women’s apparel and accessories collection of classics made for modern life. Designed for women, by women, the collection features wardrobe staples like the perfect pant and special pieces like the sequin skirt, to make her smile with enough “wow” to inspire women to escape the ordinary and run their world.